AS-PL’s ad film “ALTER-nator Love Story” passed half a million Facebook views in 24 hours and one million within two days.
AS-PL’s commercial “ALTER-nator Love Story” drew more than half a million views on Facebook within 24 hours of its premiere and reached one million in two days, with around 10,000 likes and over 6,000 shares.
The film humorously tells the story of an alternator’s sentimental love for a car, with flashbacks to the 1990s. Robert Snider, head of marketing and PR at AS-PL, said the response exceeded the team’s expectations.
Director Mayo Kucharski of Wytwórnia Filmów Kalina noted that focusing on emotions rather than the product was a risk for a brand better known in the aftermarket than to the general public, but the approach paid off.