Why service quality comes first in a competitive market, plus offline promotion through partner discounts, press, billboards and vehicle advertising.
The workshop market is in constant demand but crowded with competitors, so smart promotion is needed. Service quality comes first: a skilled team, modern diagnostic equipment and fair prices win free customers through word of mouth, while no advertising budget will rescue a mediocre workshop.
- Partner discounts: for example, cross-referrals with a motor oil shop, and similar deals with insurers and dealerships
- Press and TV: informative articles and interviews in trade media rather than small classified ads
- Outdoor: billboards along busy roads and near shopping centres
- Transport advertising: promotion on public transport and company vehicles