MOLL is putting independent workshops at the centre of its battery sales, offering regional parts dealers consignment stock and generous payment terms.
Speaking to Krafthand magazine, MOLL Managing Director Dr. Klaus Eichhorn explained that the company sees workshops as the key point of sale to end customers. The aim is to reach Germany’s roughly 20,000 independent workshops through regional parts dealers and small purchasing groups.
The model is built around consignment stock: MOLL sets up its own inventory at dealers, replenishes it itself and is paid only once a battery has been sold. Dealers and workshops therefore have constant access to products without having to pay up front.
- Attractive margins intended at every trade level
- Production in Germany keeps supply risks low
- Marketing support such as display stands, banners and certificates